Web design studio · Athens, Greece · Working worldwide
Conversion-focused web design,
engineered to load in under a second.
I’m Nikol Salpisti, the web designer and developer behind NS Web Studio. I design and build your website personally, with clear pricing, agreed delivery stages and direct communication throughout. From the first enquiry to launch, you’ll know who’s handling your project, what’s included and what happens next.
- 100/100 PageSpeed target
- WCAG 2.1 AA accessibility
- 5–30 working days
- €1,200 starting price
Expertise
What NS Web Studio does
NS Web Studio is an independent web design studio based in Athens, Greece, working with service businesses in Europe and beyond. I design and build custom WordPress websites with fixed package prices starting at €1,200, excluding VAT, and delivery in five to thirty working days depending on scope. Every build includes technical SEO, accessibility work, structured data and Core Web Vitals optimisation. You work directly with me, with a clear scope, regular progress updates and ownership of the finished website. Additional work is agreed and priced before it begins.
Who I work with
You’re probably in one of these three situations
Your site looks fine and does nothing
It was built three years ago, it loads slowly on a phone, and it hasn’t produced an enquiry in months. You don’t need a redesign for the sake of it. You need the page to actually ask people to get in touch.
You’re starting and you need it done properly once
You’d rather not spend six weekends fighting a page builder. You want someone to handle the whole thing, hand it over working, and show you how to update it in fifteen minutes.
You’ve been quoted €500 and €15,000 for the same brief
Nobody explained the difference, so you’ve stopped trusting the quotes. Fair enough. That’s exactly why my prices are on this page instead of behind a form.
Services
Web design and the services that support it
From a new website to improvements in search visibility, content and usability, each service has a clear scope and published pricing.
Website design & build
Custom design, then hand-built in WordPress. No bloated page builder, no theme you’ve seen on forty other sites.
You get: a live site, the design files, admin access, and a walkthrough video.
See what’s involvedTechnical SEO
The unglamorous half of SEO: crawlability, site architecture, schema, indexation, internal linking, redirects.
You get: a clean site structure, valid structured data, and Search Console reporting properly.
See what’s involvedAI visibility (GEO & AEO)
Help search and AI systems understand your business with clear service information, useful answers and consistent business details. Inclusion in AI answers is not guaranteed.
You get: answer blocks, relevant schema and a baseline report for a defined set of business-related prompts.
See it in detail — €750Conversion copywriting
Words that name the reader’s problem before they name your company. Written by me, based on your project brief, in your voice.
You get: page-by-page copy, edited and ready to publish.
See it in detail — €450Speed & Core Web Vitals
Image strategy, font loading, render-blocking resources, caching, database weight. The full audit, then the actual fixes.
You get: before/after PageSpeed reports and a written list of what changed.
See it in detail — €600Website accessibility
Make your website easier to use with keyboard navigation, readable content and accessible forms. The work includes an audit, agreed fixes and a statement describing the results.
You get: a WCAG 2.1 AA audit, the remediation work, and a written statement for your site.
See it in detail — €900Proof
Engineered for trust and performance
I’d rather show you how a site works under the hood than just give you a screenshot. Here are the latest results.
Psychology Practice: From an ignored blog to 15,000 quarterly users
A psychology practice website rebuilt around clear content, technical SEO and performance, with 15,000 quarterly users reported in the case study.
Accounting Firm: A new website built for local visibility
A new accounting firm website with service-focused content, technical SEO and reported Top 3 visibility for targeted local searches.
Packages
Fixed package prices. Clear scope before you commit.
Every package includes design, build, copywriting, technical SEO, accessibility work, and one year of domain, hosting and SSL. All package prices exclude VAT. Your proposal confirms the scope, applicable VAT and total before you commit.
Launch
One-page site for a solo professional
€1,200
5–7 working days
- One long-form page, six sections
- Custom design, mobile-first build
- Copywriting for the full page
- Contact form and Google Maps
- Technical SEO and schema
- Domain, hosting and SSL, first year
Business
Service business that needs enquiries
€3,200
8–12 working days
- Everything in Launch, plus:
- Up to six pages, individually designed
- Copywriting for all six pages
- Blog set up and styled
- On-page SEO for every page
- Analytics and conversion tracking
Growth
You want to be found, not just seen
€5,400
12–18 working days
- Everything in Business, plus:
- Up to twelve pages
- Keyword and competitor research
- AI visibility setup (GEO & AEO)
- Full entity and service schema
- Three months of support after launch
Commerce
You sell products online
€6,800
20–30 working days
- Everything in Growth, plus:
- WooCommerce store, architecture for up to 100 products (starter batch loaded)
- Payment and shipping configuration
- Product, cart and checkout templates
- Product schema and feed setup
- Two-hour training session for your team
All prices are in EUR and exclude VAT. Any applicable VAT is confirmed in your proposal and invoice according to your location and business status. Payment is 50% to start and 50% on launch. Extra work or third-party licence costs are agreed before they are added.
About those timelines. Delivery is measured in working days and begins once your deposit has cleared and the agreed materials are ready. These may include business information, photographs and brand assets. Copywriting included in your package is part of my work. Before you pay, you’ll receive a checklist of what I need from you; delays in materials or approvals may move the launch date.
Add-ons
Two kinds, kept separate on purpose
Anything above the line is a project with an end date. Anything below the line runs every month until you tell me to stop.
One-time projects
| Service | What you get | Price |
|---|---|---|
| SEO copywriting | One page written from scratch, researched and optimised for a target search term. | €450 / page |
| Technical SEO audit & fixes | Full crawl of an existing site, a prioritised written report, and the fixes actually implemented. | €650 |
| AI visibility setup | Answer-first content blocks, entity and organisation schema, and a baseline of where you currently appear in AI answers. | €750 |
| Core Web Vitals rescue | For a site that’s slow but staying. Images, fonts, scripts, caching, with before and after reports. | €600 |
| Accessibility pass | WCAG 2.1 AA technical audit, agreed remediation, and a published accessibility statement. | €900 |
| Logo — wordmark | Typographic logo, three concepts, two revision rounds, all file formats, full rights transferred. Designed by our brand designer, who holds a fine arts degree and a master’s in graphic design. | €550 |
| Logo — full brand identity | Symbol and wordmark, colour palette, typography, and a brand guidelines PDF. Same designer, same fine arts and graphic design background. | €1,200 |
| Extra language | Not just translation. Localised content, hreflang, per-language URLs and per-language SEO. | €600 / language |
Monthly plans
Care
€190/month
Your site stays fast, updated and online, and someone answers when something breaks.
- Managed hosting, SSL, daily backups
- WordPress, theme and plugin updates
- Security monitoring and malware scans
- Uptime monitoring
- One hour of content changes per month
- Reply within one business day
Care + SEO
€490/month
Everything in Care, plus someone actively working on your rankings.
- Everything in Care, plus:
- Monthly technical SEO review
- Keyword and competitor tracking
- On-page optimisation of existing pages
- AI answer-visibility monitoring
- A monthly report a human wrote
Content Engine
€890/month
Everything above, plus researched content to support your search strategy. Each article is planned around your audience, services and relevant search topics.
- Everything in Care + SEO, plus:
- Two long-form articles a month, 1,500+ words
- One email newsletter per month
- Quarterly content plan
- Internal linking maintained
- Existing content refreshed as it ages
Monthly plans are billed monthly, cancel with 30 days’ notice, no lock-in contract. Same VAT rules as above.
How we work
Direct communication. Clear steps. Personal support.
You work directly with me from the first enquiry to launch. Clear milestones, design previews and regular updates help you understand the work and make decisions with confidence.
A shared project board
One place with the scope, the deadlines, what I’m waiting on and what you’re waiting on. No hunting through an email thread from three weeks ago.
Annotated design previews
You receive a preview of your design and can leave feedback on the parts you’d like to discuss or refine. We agree the direction together before the rest of the site is built.
Regular progress updates
You’ll know what has been completed, what comes next and whether I need anything from you. Updates keep the project clear from the first design to the final checks.
A reply within one business day
Questions are welcome throughout the project. I reply within one business day, and any urgent issue can be flagged so I can assess the next steps.
Confidence before you commit. You receive a proposal with the scope, price and delivery stages, and have time to ask questions before deciding. During the project, agreed decisions and changes are recorded so there is a clear reference for both of us.
Process
How a project actually runs
You’ll know what’s happening, what’s next, and what it costs, from the first project brief to the day it goes live.
-
01
You send the brief
A structured form, about ten minutes. What the business does, who you’re trying to reach, what you want the site to do, and anything you already have. It asks the questions I’d otherwise have to chase you for over three emails.
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02
You receive a proposal within one business day
Scope, deliverables, the fixed price, and dated milestones. One page, plain English, nothing buried. If I think a cheaper option would serve you better, that’s in there too. Nothing starts until you’ve signed it and paid the 50% deposit.
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03
I design the homepage, and stop
One page, fully designed, sent as an annotated preview you can comment on directly. We settle the direction there before I build anything else. Two revision rounds are included and most projects use one.
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04
I build it, and you watch
The approved design is built on a staging site, with accessibility and performance checks as the work progresses. You receive a preview link during the build and regular updates before launch.
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05
Launch and handover
After final approval and payment, the site goes live. You receive admin access and a guide to managing it, with 30 days of fixes for Launch and Business, or three months for Growth and Commerce. Your accounts and custom deliverables are handed over as agreed.
Measured, not claimed
The numbers I hold myself to
- PageSpeed, mobile
- 100
- Mobile lab score recorded with PageSpeed Insights. Results vary between tests.
- Largest Contentful Paint
- <1.2s
- A performance target, assessed against the agreed features and test conditions.
- Accessibility standard
- WCAG 2.1 AA
- Checked with automated tools and by keyboard, manually.
- Projects at once
- 3
- A hard limit. It’s the reason the timelines hold.
About
I’m Nikol Salpisti, and I build every site myself
My background includes studies in Electrical & Computer Engineering at the National Technical University of Athens, alongside hands-on work in web design and development. I bring a practical approach to each project: understand the business, build with care, test the result and improve what needs attention.
NS Web Studio is small on purpose. The person who answers your message is the person writing your code. Nothing gets handed to a junior, because there isn’t one. Three projects at a time, no more. Logos and brand identity are handled by our brand designer, who has a fine arts degree and a master’s in graphic design, because a wordmark deserves someone who trained for it.
Things I don’t do, so you know before you ask:
- Social media management
- Paid ads and Google Ads campaigns
- Rescuing a site somebody else is still working on
- SEO for a site I didn’t build and can’t restructure
Based in Athens, I work with businesses in Europe and beyond. You have a direct point of contact, regular progress updates and a clear record of the scope, pricing and decisions. Questions are welcome before the project starts and throughout the build.
Questions
The things people ask before they hire me
How much does a website cost?
Launch costs €1,200 for a one-page site, Business €3,200 for up to six pages, Growth €5,400 for up to twelve pages with research and AI visibility work, and Commerce €6,800 for a WooCommerce store scoped for up to 100 products. These are fixed package prices excluding VAT. Your proposal confirms the full scope, any agreed extras and the total before you commit.
How long does it take to build a website?
The planned delivery windows are five to seven working days for Launch, eight to twelve for Business, twelve to eighteen for Growth and twenty to thirty for Commerce. The schedule begins once your deposit has cleared and the agreed materials are ready. I provide a checklist before you pay; copywriting included in the package is part of my work. Your proposal confirms the milestones, and delays in materials or approvals may affect the launch date.
Are there hidden costs?
Your proposal lists the package scope, applicable VAT and any agreed extras before work begins. Each package includes design, build, copywriting, technical SEO, accessibility work, and the first year of domain, hosting and SSL. Renewals and any commercial plugin licences are identified separately. Work beyond the agreed scope is priced and approved before it starts; an optional monthly plan is not required.
Do I own the website when it’s finished?
Yes. Once final payment is complete, you receive the agreed design files, custom code, content and full administrator access. Your domain and hosting accounts are in your name, and you can move the website to another provider or developer. WordPress, plugins and other third-party components remain subject to their own licences; any paid renewals are explained before they are used.
You’re in Greece and I’m not. Does that work?
Yes. NS Web Studio is based in Athens and works with businesses internationally. You work directly with me, with a proposal, design previews and regular progress updates. We confirm the project stages and deadlines at the start, and agreed scope and changes are documented so you always have a clear reference. Prices are in euros, with applicable VAT confirmed before you commit.
How will we stay in touch during the project?
You work directly with me from the first enquiry to launch. You’ll receive design previews, progress updates and clear next steps, with a reply within one business day. Questions and feedback are welcome throughout. Agreed scope, prices and changes are documented so you can always check what we’ve decided. If you have a question before starting, you can use the contact page or email me before completing the full project brief.
Will you charge me VAT?
Published prices exclude VAT. The VAT treatment depends on your location and business status. Before you commit, your proposal and invoice confirm any applicable VAT and the total amount payable. Please include your billing country and, if applicable, your business VAT number when requesting a proposal.
Why WordPress instead of Webflow, Wix or Squarespace?
WordPress gives you control over your website, hosting and content, with the ability to move providers as your business changes. It also lets me tailor the design, performance and features to your project. Hosting, domains and some third-party tools still have ongoing costs. If another platform is a better fit, I’ll explain the trade-offs before you decide.
What does “AI visibility” actually mean?
It means making your business information clear, useful and easy for search and AI systems to understand. The setup includes relevant answer sections, consistent business details, appropriate structured data and a baseline report for selected prompts. It is included in Growth and Commerce. No provider can guarantee that an AI assistant will mention or recommend a business.
Do I have to buy a monthly plan?
No. Every package is complete on its own and the site will work perfectly without a plan. Monthly plans exist because WordPress needs updating, backups need checking, and most business owners would rather not do it. If you have someone technical in-house, you genuinely don’t need one. I’d rather tell you that than sell you something you won’t use.
Can you fix my existing site instead of rebuilding it?
Often, yes. If the foundation is sound and the problem is speed, structure or copy, the Core Web Vitals rescue at €600 or the technical SEO audit at €650 is a far better use of your money than a rebuild. I’ll review the site from the URL you send and tell you straight. Sometimes the honest answer is that patching a site built on a broken foundation costs more than starting again, and I’ll say that too.
How do payments work?
Fifty per cent to start, fifty per cent on the day the site goes live. I invoice in euros and accept bank transfer, SEPA and card. There’s no charge for the project brief or the written proposal, and nothing is due until you’ve read the scope and agreed to it.
What if I don’t like the design?
That’s what the two revision rounds are for, and it’s why I design the homepage first and then stop. We settle the direction on one page before I build twelve. You mark up the preview directly, in your own words, whenever suits you. In practice disagreements almost never come down to taste. They come from a vague brief, which is exactly why the project form asks so much up front.
Tell me what you’re trying to build
Tell me about your business, your current website and what you’d like to achieve. You’ll receive a proposal within one business day, with the scope, price and delivery stages clearly explained. There’s no charge for the brief or proposal, and you can ask questions before deciding whether to go ahead.
Start your project briefOr email me directly at info@nswebstudio.com