A one-page website that does the job of five

It’s limited, not bad. A single page can realistically target one main search term and a handful of closely related ones, and it can rank well for those. What it can’t do is cover several different services that people search for separately, because each of those needs its own page with its own title and its own focus. If search is your main channel, Launch is the wrong size and I’ll tell you so before you pay. If your customers come from referrals, social media or word of mouth, one page is genuinely enough.

Yes, and it’s built to allow that. It’s a real WordPress site, not a locked template, so pages can be added whenever you want. If you’d like me to do it, additional pages are €450 each including the copywriting. If you end up wanting five more within a few months, you’d have been better off starting with Business — which is exactly why the fit check above exists.

The copywriting is included, so the text isn’t your problem — I write the whole page from your brief. Photos are different. I’ll send you a specific shot list with sizes and framing, and for many businesses a phone camera in good daylight is genuinely fine. If you have nothing usable at all, I’ll suggest licensed stock that doesn’t look like stock, or a design direction that leans on typography instead of imagery.

You renew it yourself, directly with the provider, in your own account. It’s usually somewhere between €120 and €250 a year for domain and hosting together, depending on your traffic. I don’t mark it up and I don’t hold it hostage. If you’d rather I handled renewals along with updates and backups, that’s the Care plan, but it’s optional and always will be.

It’s fast because of what isn’t happening. There’s no account manager relaying your feedback to a designer, no designer handing files to a developer, no waiting for three people’s calendars to align. One person does all of it, and the brief is thorough enough that I’m not guessing. The seven days are working days and they start once your content is with me, so the number is real rather than optimistic.

Yes, and the reason is ownership. A one-pager built on a hosted builder means a monthly fee forever and markup you can’t fully control — which is what stops a site reaching a perfect performance score. WordPress is open source, so nobody can raise your rent or move a feature you rely on behind a paywall. It also means the page can grow into a full site later without being rebuilt from scratch. If you want to understand why load speed matters this much, Google’s own Core Web Vitals documentation explains the thresholds every build here is measured against.