Service · Localisation
Not Google Translate with extra steps
A second language done properly: human translation, correct hreflang, a real URL structure, and search terms researched again in the new language — not a translated copy of the same keywords bolted onto a plugin.
What localisation is
Localisation is a one-time, fixed-price service from NS Web Studio, costing €600 per language for up to twelve pages. It covers human translation and cultural adaptation of existing pages, correct hreflang implementation across the site, a proper per-language URL structure, updated schema, and a fresh SEO pass — researching search terms in the new language rather than simply translating the original ones. It’s available as an add-on to any package or as a standalone service for an existing site.
Fit check
This is worth it if…
This sounds like your situation
- You genuinely trade in a second language market — not just might one day
- A meaningful share of enquiries already come from customers writing in another language
- You want the new language version to be found in search on its own terms, not just exist as a translated copy
- You’d rather pay once for it done properly than patch it later with a translation plugin
Skip it, or wait, if…
- You’re speculating about a market rather than seeing real demand from it yet
- You need entirely new pages in the second language, not translations of existing ones — that’s SEO copywriting, priced per page
- Your site has more than twelve pages to localise, such as a large Commerce catalogue — that’s scoped individually rather than at the flat rate
Why €600 covers up to twelve pages. That’s deliberately sized to match every NS Web Studio package through Growth — a one-page Launch site, a six-page Business site, or a twelve-page Growth site are all covered at the same flat rate, because most of the fixed cost here is the technical setup, not the per-page translation itself. A larger catalogue, typically on a Commerce store, is quoted individually because the translation volume genuinely scales with it.
The full list
Everything in the €600
What you get
Translation
- Human translation and adaptation of up to twelve existing pages — idiom and tone considered, not word-for-word conversion
- One consolidated revision round on the translated copy
Technical setup
- Correct hreflang across every page, self-referencing and reciprocal — not a single sitewide tag pointing at the wrong URL
- Proper URL structure for the new language (a clean subdirectory, not a query parameter bolted on)
- Schema updated with the correct language attributes for every localised page
SEO, done again
- Search terms researched in the new language — not the original keywords run through a translator
- Meta titles and descriptions written for that language’s search behaviour, not translated as an afterthought
Not included — so nobody is surprised
- New pages that don’t exist in the original language. This translates what’s there; new pages are SEO copywriting, priced per page per language
- Certified or legal document translation. This is marketing and website content, not contracts or official documents
- Ongoing translation of new content added later. Can be added to a Content Engine plan or quoted per batch as it comes up
- More than twelve pages at the flat rate. Larger catalogues are quoted individually
If your site grows past twelve pages after this is done, the technical foundation (hreflang, URL structure) is already in place — adding pages later is simpler and cheaper than starting from nothing.
What changes
Why “translated” and “localised” aren’t the same thing
Ranks twice, not once
Fresh keyword research in the new language means the localised version can genuinely compete in that market’s search results, rather than existing as an untranslated afterthought Google barely indexes.
hreflang that actually points correctly
Done wrong, hreflang confuses search engines about which version to show whom. Done right, it’s invisible — the correct version simply appears for the correct audience.
Reads like it was written there, not translated there
Idiom, tone and local convention considered, not just grammatically correct sentences that read like they came from somewhere else.
How it runs
The five to eight days, step by step
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Day 1
Scope confirmed
Which pages, which language, and any terms or phrases specific to your business that need to stay consistent rather than be freely translated.
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Days 2–4
Translation and research
Pages translated and adapted, alongside fresh keyword research for the new language rather than a straight conversion of the original terms.
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Days 5–6
Technical build
URL structure created, hreflang implemented across every affected page, schema updated with correct language attributes.
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Days 7–8
Revision and handover
Your feedback applied in one consolidated round, then verified live with Rich Results Test and a hreflang check before it’s called done.
Pairs well with
What people usually add alongside this
Content Engine
€890/moIf the second-language market keeps growing, this keeps producing content for it rather than leaving the localised site static.
Worth it if: the new market is genuinely a growth priority, not a one-time addition.
SEO copywriting
€450/pageFor a page that only needs to exist in the new language, not translated from an English original.
Worth it if: the second market needs something the first one doesn’t.
Brand identity
€1,200Occasionally a business name or tagline doesn’t translate cleanly. Worth checking before, not after, launch.
Worth it if: you haven’t checked how the brand itself reads in the new language yet.
Questions
What people ask about localisation
Is this machine translation or human translation?
Human, with adaptation for tone and idiom, not a raw machine translation cleaned up afterwards. Machine translation is fast but consistently misses the local phrasing that makes a page read naturally rather than obviously translated, which matters both for trust and for how the page performs in that language’s search results.
How many pages does €600 actually cover?
Up to twelve, which covers every NS Web Studio package through Growth at the same flat rate. Most of what’s fixed in this price is the technical setup — hreflang, URL structure, schema — rather than the per-page translation itself, which is why a one-page site and a twelve-page site cost the same to localise. Larger catalogues, typically on Commerce stores, are quoted individually.
What if I need more than one additional language?
Each additional language is priced the same way, €600 for up to twelve pages. There’s a small efficiency in doing several languages together since the technical setup (URL structure, hreflang architecture) is partly shared across them, so mention it in the brief if you’re planning more than one.
Do you handle the technical URL and hreflang setup, or do I need a developer?
It’s all included. The URL structure, the hreflang tags across every page, and the schema updates are part of this service, not a separate technical task you need to arrange elsewhere. Google’s own guidance on multi-regional and multilingual sites is a good reference if you want to understand what’s actually being set up.
Will the new language version rank on its own?
It has the opportunity to, because the SEO research is done fresh in that language rather than inherited from the original. Whether it actually ranks depends on the same factors as any page — competition, content quality, site authority — but a poorly localised page with copied keywords has essentially no chance, which is the gap this service is built to close.
Can this be added to a site you didn’t build?
Often, yes, after a quick look at how the site is structured. Adding hreflang and a new URL structure correctly depends on the underlying setup being sound; if it isn’t, I’ll say so and may recommend a technical SEO audit first.
Tell us which language, and which pages
Ten minutes on the project form, a written proposal within one business day. If your page count goes beyond the flat rate, you’ll see the real number before agreeing to anything.
Start your project briefOr email me at info@nswebstudio.com