Package 02 · Business
A small business website built to bring in enquiries
Six pages, each one designed and written on purpose, each one able to rank for something different. Small business website design for the service business whose website should be its best salesperson and currently isn’t.
What the Business package is
Business is a six-page small business website design package from NS Web Studio, priced at a fixed €3,200 and delivered in eight to twelve working days. It includes custom design for every page, copywriting for all six, a blog set up and styled, on-page SEO with an individual target term per page, analytics and conversion tracking, technical SEO, WCAG 2.1 AA accessibility, and your domain, hosting and SSL for the first year. It suits service businesses — clinics, law and accounting practices, agencies, trades, studios — that offer more than one thing and need each of them findable.
Fit check
Business is right for you if…
This sounds like your situation
- You offer three to six services and people search for them separately
- Your current site is a few years old and hasn’t produced an enquiry in months
- You want to start publishing — articles, guides, case notes — and need somewhere sensible to put them
- You need to know which pages actually generate enquiries, not just how many visits you got
- You’ve outgrown a one-pager but don’t need twelve pages of content you’d have to write
Choose something else if…
- You have one service and one message — Launch at €1,200 will do the same job
- Search is your main channel and you need keyword research and AI visibility built in — that’s Growth
- You sell products with a cart and checkout — you want Commerce
- You need booking systems, memberships or client portals. Those are custom work, quoted separately
The honest sizing question is not “how many pages do I want”. It’s “how many different things do my customers type into Google before they find someone like me”. If that’s one or two, Launch is enough. If it’s four or five, you need Business. Answer that in the brief and I’ll tell you which.
The full list
Everything in the €3,200
Everything in Launch, and then the things that only start to matter once a site has more than one page.
What you get
Design & structure
- Six pages, individually designed — not one template repeated with different text
- A site structure planned around how people search, not your internal org chart
- Blog set up and styled, ready for you to publish into
- Navigation that survives being added to later
- Two revision rounds, settled on the homepage before the rest is built
Words
- Copywriting for all six pages, written from your brief
- Each page written around one specific thing someone is looking for
- An FAQ section built from real customer objections
Search & measurement
- On-page SEO for every page: title, meta description, headings, internal links
- One target search term per page, so your own pages don’t compete with each other
- Schema markup for your business, services and FAQs
- Analytics and conversion tracking — you’ll see which page produced the enquiry
- Search Console connected and reporting properly
Build & handover
- Hand-coded WordPress, Core Web Vitals optimised
- WCAG 2.1 AA accessibility across all six pages
- Domain, hosting and SSL for the first year
- Full admin access and a written guide to running it
- 30 days of free fixes after launch
Not included — so nobody is surprised
- Keyword and competitor research. Business optimises the pages you’ve decided on; Growth decides which pages to build
- AI visibility setup. Available at €750, included in Growth
- Blog articles. The blog is built; writing it is you, or the Content Engine
- Photography. Shot list provided, camera not
- Logo design. From €550
- A second language. €600 per language
- Ongoing SEO. Optional, from €490 a month
The line between Business and Growth is research. Business builds what you already know you need. Growth works out what you need first.
What changes
What six proper pages do that one can’t
Six chances to be found instead of one
A page can rank for one main thing. Six pages, each written around a different service, means six separate entry points from search — and someone searching for one specific service lands on the page about that service, not a homepage they have to decode.
You find out what’s working
With tracking set up properly, you stop guessing. You’ll know that four enquiries came from one service page and none from another, which tells you where to spend attention and where to stop.
It has somewhere to grow
The blog and the navigation are built to be added to. Publishing an article in month eight won’t mean rebuilding anything or asking me for help. That’s usually where the compounding starts.
See this exact package in action
The Business package is what we used to take TaxPoint O.E. (a brand new accounting firm) to the local Top 3 before their sandbox period even ended.
Read the Accounting Firm Case Study →Day by day
How the twelve days break down
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Day 0
Brief, proposal, deposit
Project form in, written proposal back within 24 hours with scope, fixed price and dates. You sign, pay 50%, and get an exact content checklist. The clock starts when that content arrives.
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Day 1
Structure
We settle what the six pages actually are, and what one thing each of them is for. This is the decision that determines whether the site works, and it takes an hour of thinking that most projects skip.
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Days 2–4
Homepage design
I design the homepage in full and stop there. You mark it up directly in the preview. We agree the direction on one page rather than discovering a disagreement on page five.
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Days 5–7
Remaining pages and copy
The agreed direction is applied to the other five, each written around its own target term. You see them as they’re finished rather than in one overwhelming batch at the end.
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Days 8–10
Build, SEO, tracking
Hand-coded on staging. Schema, internal linking, analytics and Search Console all configured. Speed and accessibility checked page by page, not once at the end.
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Days 11–12
Launch and handover
Final 50%, site goes live, admin access and a written guide to publishing your first blog post. Thirty days of free fixes start now.
Optional
Things Business doesn’t include, if you want them
Add any of these to the brief and they’re quoted in the same proposal, at these exact prices.
AI visibility setup
€750Answer-first content blocks, entity and organisation schema, and a baseline of where you currently appear when people ask AI assistants for a recommendation.
Worth it if: your buyers research before they enquire. Most B2B ones do now.
Extra SEO pages
€450 eachA seventh, eighth or ninth page, researched and written from scratch around a specific term you want to own.
Worth it if: you thought of a service after we agreed the six.
Logo — wordmark
€550Typographic logo, three concepts, two revision rounds, all formats, full rights transferred.
Worth it if: a new site is about to make the old logo look older.
Full brand identity
€1,200Symbol, wordmark, palette, typography and a written guidelines document, designed by our brand designer with a master’s in graphic design.
Worth it if: you’re rebranding, not just redesigning.
Extra language
€600Localised content, hreflang, per-language URLs and SEO. Six pages in a second language, done properly.
Worth it if: you genuinely trade in two languages today.
Care + SEO plan
€490/moMaintenance, hosting and backups, plus ongoing technical SEO, keyword tracking and a monthly report written by a person.
Skip it if: you have someone technical in-house. I’d rather say so.
The big picture
How Business compares to the rest
| Feature | Launch | Business | Growth | Commerce |
|---|---|---|---|---|
| Pages | 1 | Up to 6 | Up to 12 | Up to 12 + store |
| Custom copywriting | ✓ | ✓ | ✓ | ✓ |
| Technical SEO | ✓ | ✓ | ✓ | ✓ |
| WCAG 2.1 AA | ✓ | ✓ | ✓ | ✓ |
| Blog | — | ✓ | ✓ | ✓ |
| Data-driven sitemap architecture | — | — | ✓ | ✓ |
| Keyword & search volume research | — | — | ✓ | ✓ |
| Competitor content gap analysis | — | — | ✓ | ✓ |
| Advanced entity schema & AI reporting | — | — | ✓ | ✓ |
| WooCommerce store | — | — | — | ✓ |
| Post-launch support | 30 days | 30 days | 3 months | 3 months |
| Delivery | 5–7 days | 8–12 days | 12–18 days | 20–30 days |
| Fixed price | €1,200 | €3,200 | €5,400 | €6,800 |
All prices in EUR, excluding VAT. View all packages in detail.
Questions
What people ask about Business
Which six pages should I choose?
For most service businesses it lands on home, about, contact, and three service pages — one for each thing people search for separately. That last part is the important bit. Six pages that each target a different search term are worth far more than six pages that all describe the same service from slightly different angles. We settle this on day one, and it’s the single decision that most affects whether the site works.
Will this get me on the first page of Google?
Not on its own, and anyone promising otherwise is selling you something. What Business does is remove every technical reason Google would have to ignore you: clean structure, one clear target per page, proper schema, fast loading, accessible markup. That’s the foundation, and without it nothing else works. Ranking on top of that foundation comes from time, published content and other sites linking to you — which is what the Care + SEO plan is for. A new domain in a competitive market usually needs eight to fourteen months before organic search matters.
What’s the actual difference between Business and Growth?
Research. Business builds and optimises the pages you’ve decided you need. Growth works out what those pages should be first — keyword research, competitor analysis, and a structure designed around demand that already exists rather than around your services list. Growth also includes AI visibility work and twelve pages instead of six. If you already know what you sell and to whom, Business is enough. If you’re trying to win a market, pay for the research.
Do I have to write the blog myself?
The blog is built, styled and ready. Filling it is either you or me. Plenty of clients write their own and do it well, because they know their subject better than any writer would. If you’d rather not, the Content Engine covers two long-form articles a month at €890. And if you’re not going to publish anything at all, tell me and I’ll leave the blog out — an empty blog dated eighteen months ago looks worse than no blog.
Can you migrate my existing content?
Yes. Existing pages and blog posts move across, and I set up redirects from the old URLs to the new ones so you don’t lose whatever rankings you’ve built. That redirect step is the one most redesigns skip, and it’s how businesses quietly lose years of search equity overnight. It’s included, not an extra. If you have hundreds of posts rather than dozens, mention it in the brief so I can scope it properly.
Is €3,200 reasonable for six pages?
It’s at the lower end of what a custom six-page site costs from an experienced independent designer, and well below agency pricing for the same scope. What you’re paying for isn’t page count — it’s that every page is designed rather than duplicated, written rather than filled, and optimised rather than published and hoped for. You can get six pages for far less from a template service. You’ll get six pages that look like six pages from a template service. Google’s own SEO starter guide is a good sanity check on what actually has to be done properly.
Tell me what the six pages need to do
Ten minutes on the project form, a written proposal within one business day. If your answers point to Launch or to Growth instead, that’s what the proposal will say.
Start your project briefOr email me at hello@nswebstudio.com