About
I’m Nikol Salpisti, and I build every website here myself
Web designer and developer based in Athens, working with service businesses in Europe and beyond. Direct collaboration, clear project stages and published package prices, with up to three projects in progress at a time.
Who runs NS Web Studio
NS Web Studio is run by Nikol Salpisti, a web designer and developer whose background includes studies in Electrical and Computer Engineering at the National Technical University of Athens. She plans, writes and builds the websites the studio delivers, with a specialist brand designer handling logo and identity work. Based in Athens, the studio works with businesses internationally, with direct contact, clear proposals and regular progress updates. Package prices are published on the site.
Nikol Salpisti · Athens, Greece
A practical approach to building websites
My background includes studies in Electrical and Computer Engineering at the National Technical University of Athens, alongside practical experience in web design and development. I approach a website as both a business tool and a technical project: it needs to explain the service clearly, work reliably and be easy to use.
My approach is simple: understand the problem, build carefully, test and refine. I pay attention to performance, keyboard navigation, content structure and the steps that help a visitor get in touch. If a requested feature creates a trade-off, I’ll explain it so we can make an informed decision together.
How I found my way into web design
My path wasn’t a straight line. I developed my web design skills through self-directed learning and hands-on work, building and managing websites for operating businesses, including accounting firms and private therapy practices. That work helped me see how design, content and technical decisions affect the people using a website.
A website needs more than an attractive layout. Visitors need to understand what a business offers, why it may be right for them and how to take the next step. I built NS Web Studio around that combination: clear content, thoughtful design and a sound technical foundation, with work that can be reviewed and improved over time.
How the studio actually works
NS Web Studio is intentionally small. You work directly with the person planning, designing and building your website. I keep a maximum of three projects in progress so I can give each one the attention it needs, with the scope and delivery stages agreed before work begins.
Questions and feedback are welcome throughout the project. You receive design previews, regular progress updates and clear next steps, with a reply within one business day. Agreed scope, prices, deadlines and changes are documented so you always have a reference for what we’ve decided.
A specialist for logo and brand identity work
Logo and brand identity work is handled by a collaborator with a fine arts degree and a master’s in graphic design. She develops the visual identity; I make sure it works consistently across the website. The responsibilities and deliverables are confirmed in your proposal.
What I don’t do
These services sit outside the work offered by NS Web Studio. If you are unsure whether your project fits, you are welcome to ask.
- Social media management
- Paid ads and Google Ads campaigns
- Rescuing a site somebody else is still actively working on
- SEO for a site I didn’t build and can’t restructure
- Link buying, in any form, for any reason
My search work focuses on site structure, useful content and technical improvements. I don’t offer link packages intended to manipulate rankings. You can read Google’s spam policies for more information about link spam.
On the record
Studio at a glance
A quick overview of my background, the tools I work with and how projects are organised.
- Background
- Studies in Electrical & Computer Engineering at the National Technical University of Athens
- Based in
- Athens, Attica, Greece
- Working languages
- English and Greek
- Technical focus
- WCAG 2.1 AA accessibility, Core Web Vitals and technical SEO
- Platform
- WordPress and WooCommerce, with custom design and development
- Capacity
- Three concurrent projects, by choice, not by circumstance
How I decide things
Six principles for every project
The price is on the website
Package and add-on prices are published so you can understand the options before getting in touch. Your proposal confirms the agreed scope, applicable VAT, any extras and the total before work begins.
You own everything at the end
After final payment, you receive the agreed design files, custom code, content and administrator access. Your domain and hosting accounts are in your name. Third-party tools remain subject to their own licences, and any paid renewals are explained upfront.
I’ll tell you when you don’t need something
If your site scores well already, don’t buy the speed fix. If you have someone technical in-house, don’t buy the care plan. Selling you something you won’t use costs me a referral I’d rather have.
No guarantees about Google
Nobody outside Google controls Google’s rankings. I can guarantee the work — documented research, deliberate structure, measurable technical quality. Anyone guaranteeing a position is telling you something they can’t know.
Timelines start when the essentials are ready
The delivery window begins once your deposit has cleared and the agreed materials are ready. I’ll provide a checklist of the business information, images and assets I need. Copywriting included in your package is part of my work; delays in materials or approvals may affect the launch date.
Three projects, maximum
I limit the number of projects in progress so I can give the work focused attention. Availability and a planned start date are confirmed before you commit.
Questions
What people want to know before hiring me
Is NS Web Studio one person or a team?
One person for everything to do with the website, plus a brand designer for logo and identity work. I don’t pretend to be bigger than that, because the honest version is more useful to you: you always know who you’re dealing with, nothing gets lost in a handover between departments, and there’s no account manager between you and the person doing the work. The trade-off is capacity, which is why it’s three projects at a time.
What guides your approach to web design?
I combine clear content, usability and technical care. The aim is to make your services easy to understand and the website straightforward to navigate, maintain and improve. My studies and practical work inform that approach, while specialist brand design is handled by my collaborator.
You’re in Greece. Does that work for a client abroad?
Yes. I work with businesses internationally from Athens. You have a direct point of contact, agreed project stages, design previews and regular updates. I reply within one business day. Proposals and invoices are in euros, with any applicable VAT confirmed according to your billing location and business status before you commit.
Why don’t you take on more clients?
I keep the studio small so I can stay directly involved in each project. Taking on fewer projects at once allows time for planning, design reviews and careful delivery. I’ll confirm availability and a realistic start date before you decide to proceed.
What if we disagree about something during a project?
I’ll explain my recommendation and the reasons behind it, and we’ll work through the options together. You make the business decisions, with any changes to scope, cost or timing agreed before implementation. I won’t make claims we can’t support or take on work outside the agreed professional standards.
Now tell me about your business
Share your goals through the project brief, or get in touch if you have a question first. I’ll reply within one business day with a proposal or any questions needed to clarify the scope. The brief and proposal are free, with no obligation to proceed.
Start your project briefOr email me at info@nswebstudio.com