Package 04 · Commerce
An online store you own, built to sell rather than to sit there
A WooCommerce website design for up to 100 products, with the checkout treated as seriously as the homepage. No monthly platform rent, no transaction cut to anyone but your payment processor, and the whole thing is yours.
What the Commerce package is
Commerce is a WooCommerce online store design package from NS Web Studio, priced at a fixed €6,800 and delivered in twenty to thirty working days. It covers custom design and build for a store of up to 100 products, payment and shipping configuration, product, cart and checkout templates, product schema and merchant feed setup, everything in the Growth package including keyword research and AI visibility, WCAG 2.1 AA accessibility, and a two-hour training session for your team. You own the store outright — there is no monthly platform fee and no lock-in.
Fit check
Commerce is right for you if…
This sounds like your situation
- You sell up to about 100 products, physical or digital
- You’re moving off a marketplace — Etsy, Amazon, Instagram DMs — and want your own storefront
- You want to own your customer list rather than rent access to it
- Your store needs to be found in search, not just exist
- Someone on your side can manage products day to day after training
Choose something else if…
- You have thousands of products or complex variations — that’s custom work and needs a proper quote
- You need subscriptions, memberships or bookings — possible, but scoped separately
- You don’t sell anything online — Growth gives you the same SEO for €1,400 less
- You want Shopify. I’ll say so honestly on some projects, and then I’m not your builder
An honest word about WooCommerce versus Shopify. Shopify is simpler to run and handles more for you, at the cost of a monthly fee, a platform you’re renting, and limits on what can be customised. WooCommerce means you own everything and control the markup completely, at the cost of needing maintenance. If your catalogue is small, your margins are thin and you want control, WooCommerce wins. If you’d rather pay someone to worry about it, Shopify genuinely might be better for you — and I’ll tell you that in the proposal instead of taking the project.
The full list
Everything in the €6,800
Everything in Growth — research, twelve pages, AI visibility — plus the store itself.
What you get
The store
- WooCommerce store, up to 100 products with variations
- Product page template designed around what makes people buy, not just what fits
- Category and shop pages with filtering that works on a phone
- Cart and checkout, stripped to the fewest steps that still collect what you need
- Starter batch of products loaded by me so you can see the pattern before you take over
Money and logistics
- Payment gateway configured — Stripe, PayPal, or your local provider
- Shipping zones and rates set up for the countries you actually ship to
- Tax configuration, including EU VAT rules where they apply
- Order emails designed rather than left as WooCommerce defaults
Being found
- Everything in Growth: keyword research, twelve content pages, AI visibility setup
- Product schema with price, availability and reviews
- Google Merchant Center feed configured
- Ecommerce tracking so you see revenue per source, not just visits
Handover
- Two-hour training for your team, recorded and written up so new staff can use it
- Domain, hosting and SSL for the first year
- Three months of support after launch
- Full ownership — every account, every key, every file
Not included — so nobody is surprised
- Bulk product import beyond the starter batch. See the add-ons below
- Product photography. The single biggest driver of conversion, and worth hiring properly for
- Product descriptions for 100 products. Templates and examples yes, all of them written no
- Paid commercial plugins if your case needs one. I tell you the licence cost before using it, never after
- Subscriptions, memberships, bookings, multi-vendor. Quoted separately
- ERP, POS or accounting integration. See the add-ons below
- Ongoing store maintenance. Strongly recommended for a store, from €190 a month
A store that goes down loses money by the hour, unlike a brochure site. It’s the one case where I’d actually push you toward a maintenance plan.
What changes
What owning the store is actually worth
No platform rent, ever
Hosted platforms charge every month whether you sell or not, and the fee rises as you grow. WooCommerce is open source. Your costs are hosting and payment processing, and nobody can change the terms on you.
A checkout people finish
Most abandoned carts are abandoned at checkout, not at the product page. Yours is built to the fewest steps that still collect what you need, tested on a real phone, with no surprise costs appearing at the last screen.
Your customer list is yours
Every email address, every order history, every bit of behaviour data sits in a database you control. If you’ve been selling through a marketplace, this is the part that changes your business, not the storefront.
Week by week
How the thirty days break down
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Day 0
Brief, proposal, deposit
Project form in, written proposal within 24 hours. For a store I’ll also ask about product count, variations, shipping countries and payment provider before quoting, because those change the scope more than page count does.
-
Days 1–4
Research and store planning
Keyword and competitor research, plus the store-specific decisions: category structure, how variations work, what the checkout must collect, which shipping rules apply. Written plan, agreed before design starts.
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Days 5–10
Design
Homepage first, then the product page, then the checkout. Those three templates carry the whole store, so they’re settled before anything else is drawn.
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Days 11–20
Build
Store, content pages, payment, shipping, tax. Starter products loaded. Everything on a staging link you can click through and try to break, which I’d encourage.
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Days 21–26
Testing
Real test transactions end to end, on real devices. Order emails, refunds, out of stock, failed payments. This is the part that gets rushed elsewhere and it’s the part that costs you money when it’s wrong.
-
Days 27–30
Training, launch, handover
Two-hour training session, recorded and written up. Final 50%, store goes live, Merchant Center feed submitted. Three months of support start now.
Optional — store specific
Things a store often needs that aren’t in the package
These come up on most ecommerce projects. Fixed prices, quoted in the same proposal, and none of them are compulsory.
Bulk product import
€450Up to 100 products imported from a spreadsheet or your existing platform, with images, variations, stock levels and categories mapped correctly.
Worth it if: you’re migrating a catalogue rather than starting one.
Product description writing
€35/productWritten from your specs, optimised for search, in a consistent voice across the catalogue. Minimum ten products.
Worth it if: your current descriptions came from a supplier and read like it.
A three-email automated sequence, written and configured, that follows up carts nobody completed.
Worth it if: you’re doing enough volume for a percentage to be worth recovering.
Recurring billing, subscriber accounts, renewal and failed-payment handling, plus the emails that go with them.
Worth it if: you sell anything on a repeat schedule.
Currency switching, per-market pricing, and shipping and tax rules configured per region.
Worth it if: you ship outside the eurozone and price differently there.
Extra language
€600Store and content pages localised, with hreflang, per-language URLs and separate SEO. Product descriptions quoted separately.
Worth it if: a second language market is already buying from you.
Two-way stock synchronisation between the store and your point of sale, ERP or accounting system, where an API exists.
Worth it if: you sell in a physical shop too and oversells would hurt.
Care plan
€190/moManaged hosting, updates, daily backups, security monitoring, uptime alerts and an hour of changes a month.
The one I’d actually push: a store that’s down is losing money, not just looking bad.
Content Engine
€890/moTwo long-form articles a month plus a newsletter. For stores, the newsletter is usually where the actual revenue shows up.
Worth it if: you’ve got a customer list and you’re not emailing it.
The big picture
How Commerce compares to the rest
| Feature | Launch | Business | Growth | Commerce |
|---|---|---|---|---|
| Pages | 1 | Up to 6 | Up to 12 | Up to 12 + store |
| Custom copywriting | ✓ | ✓ | ✓ | ✓ |
| Technical SEO | ✓ | ✓ | ✓ | ✓ |
| WCAG 2.1 AA | ✓ | ✓ | ✓ | ✓ |
| Blog | — | ✓ | ✓ | ✓ |
| Data-driven sitemap architecture | — | — | ✓ | ✓ |
| Keyword & search volume research | — | — | ✓ | ✓ |
| Competitor content gap analysis | — | — | ✓ | ✓ |
| Advanced entity schema & AI reporting | — | — | ✓ | ✓ |
| WooCommerce store | — | — | — | ✓ |
| Post-launch support | 30 days | 30 days | 3 months | 3 months |
| Delivery | 5–7 days | 8–12 days | 12–18 days | 20–30 days |
| Fixed price | €1,200 | €3,200 | €5,400 | €6,800 |
All prices in EUR, excluding VAT. View all packages in detail.
Questions
What people ask about Commerce
What if I have more than 100 products?
Tell me the real number in the brief and I’ll quote it properly. The 100 figure isn’t a technical limit — WooCommerce handles far more — it’s the point where setup, category structure and import stop being predictable enough for a fixed price. A catalogue of 300 with heavy variations is a different project from 80 simple products, and pretending otherwise would mean either overcharging you or underdelivering.
What does it cost to run each month after launch?
Hosting for a store runs roughly €25 to €60 a month depending on traffic, because a store needs more resources than a brochure site. Payment processing is typically around 1.5% to 2.9% plus a fixed fee per transaction, paid to Stripe or PayPal, not to me. That’s it. No platform subscription, no per-sale cut to any software company. If you add the Care plan that’s another €190, but it’s optional.
Can I move my existing store across?
Usually yes. Products, categories, customer accounts and order history can migrate from Shopify, WooCommerce, Etsy exports and most other platforms. The part that needs care is redirects — every old product URL should point to its new equivalent, or you lose whatever search rankings the old store built. That’s included. Mention your current platform in the brief so I can check the export format before quoting.
Will my store be fast with a hundred products?
Yes, though a store will never match a brochure site’s scores and anyone claiming otherwise hasn’t built one. Carts, sessions and stock checks all cost something. What’s controllable is everything else: image handling, database queries, plugin count, caching strategy, and not loading the checkout scripts on every page. The target for a Commerce build is well inside Google’s own Core Web Vitals thresholds on mobile, verified before handover.
Who handles VAT and tax rules?
I configure WooCommerce to apply the rules you tell me apply — rates by country, EU VAT handling, digital goods treatment, whether prices display inclusive or exclusive. What I can’t do is advise you on what your obligations are, because that’s an accountant’s job and it varies by where you’re registered and what you sell. Get that answer from your accountant first, send it to me, and I’ll implement it exactly.
Do you set up the payment provider, or do I?
You open the account, because it has to be in your business’s name with your bank details and your identity verification — that’s not something anyone should do on your behalf. I then handle all the technical connection: keys, webhooks, test transactions, refund flow, failed payment handling. You’ll do about twenty minutes of form-filling. I’ll send you the exact steps so it isn’t guesswork.
Tell me what you sell and where you ship
Product count, variations, shipping countries and payment provider. Those four answers are most of what I need to quote a store accurately. Written proposal within one business day, and if WooCommerce isn’t the right platform for your case, the proposal will say so.
Start your project briefOr email me at hello@nswebstudio.com