Service · Technical SEO
Built to be found, not fixed to be found afterwards
Crawlable structure, valid schema, a sitemap that actually reflects the site, and Search Console connected from day one. The unglamorous half of SEO, built into every page as it’s made rather than patched on once the site is already live.
What technical SEO means at NS Web Studio
Technical SEO is the foundation-level SEO work included in every NS Web Studio package: clean crawlable HTML, a sitemap that reflects the real site, correctly configured robots.txt, valid schema markup for your organisation and services, per-page meta titles and descriptions, and Google Search Console connected and reporting from launch. It isn’t sold as a separate line item — it’s built into the site as it’s made, the same way wiring is built into a house rather than added after the walls go up.
The standard
What every build includes, regardless of package
Baked in from the start
- Clean, semantic HTML, structured so search engines can parse it without guessing
- XML sitemap, generated to genuinely reflect what’s on the site, not a stale export
- robots.txt configured correctly, including explicit access for AI crawlers
- Organisation and Service schema, validated against Google’s Rich Results Test
- Per-page meta titles and descriptions, written for each page individually
- Internal linking planned as pages are built, not retrofitted afterwards
- Google Search Console connected and verified before handover
Scoped separately, beyond the base build
- Keyword and competitor research. Included in Growth and Commerce, or available on its own — see technical SEO audit for an existing site
- AI visibility setup. Included in Growth and Commerce; standalone at €750
- Ongoing monthly SEO work. A new build establishes the foundation; tracking and improving it monthly is Care + SEO
- Link building. Never sold here, for any package — see why on the about page
- Guaranteed rankings. This removes every technical reason to be overlooked; it doesn’t control the competition
Why “technical SEO” and “ranking well” aren’t the same promise. This service is about removing every reason a search engine might fail to find, crawl or understand your site correctly. It’s the floor everything else stands on, not a ceiling. Whether a page actually ranks well against competitors depends on authority, content and time — none of which a foundation alone can manufacture.
What changes
What “built in” actually prevents
Zero retrofitting
Sites built without technical SEO in mind usually need a separate audit and repair pass later. Building it in from the first page means that pass is never needed.
Valid, not just present
Schema that exists but doesn’t validate, or doesn’t match visible content, actively hurts rather than helps. Everything here is checked before handover, not assumed correct.
A real starting line
Whatever comes next — content, ongoing SEO, AI visibility work — starts from a site Google can already read properly, instead of fighting the foundation first.
Across the packages
The same foundation, different depth
Every package gets the full technical foundation above. What changes is how much strategic SEO work sits on top of it.
Launch
€1,200Full technical foundation for one page — the same standard, smaller scope.
Business
€3,200On-page SEO across up to six pages, each with its own target term, mapped so pages don’t compete with each other.
Growth
€5,400Keyword and competitor research decides the site structure itself, plus full AI visibility setup.
Commerce
€6,800Everything in Growth, plus product schema and merchant feed setup for the store.
Questions
What people ask about how sites are built to be found
Is this the same as the standalone Technical SEO Audit service?
Same standard, different starting point. This is that standard built into a new site from the first line of code. The Technical SEO Audit applies the same standard to an existing site that wasn’t built this way, finding and fixing what’s missing rather than building it in from scratch.
Does a bigger package mean “better” SEO, or just “more”?
Both, in different ways. The technical foundation — clean HTML, valid schema, proper sitemap — is identical across every package. What changes is strategic depth: Growth and Commerce add keyword and competitor research that decides which pages to build in the first place, rather than optimising pages you’d have built anyway.
Will my site rank immediately after launch?
No, and I’d be cautious of anyone who implies otherwise. A new domain has no search history regardless of how well it’s built technically. What this foundation does is remove every technical obstacle to ranking over time; it doesn’t compress that time to zero. Realistically, meaningful organic traffic on a competitive term takes eight to fourteen months, foundation or not.
What’s the difference between this and AI visibility setup?
Technical SEO is about traditional search engines finding and ranking your pages. AI visibility setup is about AI answer engines like ChatGPT and Perplexity being able to extract and quote your content directly. They overlap in places — both need clean structure — but answer-first content and entity schema are specific to the AI visibility side and only included from Growth upward.
Do you do keyword research for every package, or just Growth and Commerce?
Just Growth and Commerce. Launch and Business are built around pages you already know you need — a single service, or the handful of services your business offers — so formal keyword research would be researching a structure that’s already decided. If you’re not sure which category you’re in, describe your situation in the project brief and the proposal will say honestly.
Can I add ongoing SEO work after the site launches?
Yes — that’s exactly what the Care + SEO plan is for. A new build gives the site a genuine foundation to rank from; ongoing monthly work is what keeps that position moving as competitors publish and search behaviour shifts. There’s no obligation to add it, and plenty of Launch and Business clients never do.
Find the right depth for what you need
Four fixed-price packages, every one built on this same technical foundation. If you’re not sure whether you need the research-driven tiers, describe the business in the project brief and the proposal will say.
See packages and pricesOr start your project brief directly