SEO & Performance

Technical SEO Audit Checklist: 12 Ranking Killers

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Illustration of a technical SEO audit checklist covering crawlability, indexation, schema and site speed

Technical SEO Technical SEO Audit Checklist: 12 Things Killing Your Rankings Before You Even Publish By Nikol Salpisti · Founder, NS Web Studio · 11 min read In short Most ranking problems in 2026 trace back to crawlability or indexation, not content quality. Before you write another word of copy, check whether Google can actually … Read more

Core Web Vitals 2026: What INP Means for Conversions

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Illustration representing website speed, responsiveness and Core Web Vitals performance metrics for 2026

Site Speed Core Web Vitals in 2026: What INP Actually Means for Your Conversion Rate By Nikol Salpisti · Founder, NS Web Studio · 9 min read In short Core Web Vitals in 2026 are still three metrics: Largest Contentful Paint (LCP, good under 2.5s), Interaction to Next Paint (INP, good under 200ms) and Cumulative … Read more