Case Study How a Neglected Blog Became 15,000 Quarterly Visitors: A Real Case Study Breakdown By Nikol Salpisti · Founder, NS Web Studio · 9 min read In short A psychology practice’s website went from a neglected, rarely-updated blog to 15,000 quarterly visitors. No single trick did it — a technical foundation fix, a content … Read more
Technical SEO Technical SEO Audit Checklist: 12 Things Killing Your Rankings Before You Even Publish By Nikol Salpisti · Founder, NS Web Studio · 11 min read In short Most ranking problems in 2026 trace back to crawlability or indexation, not content quality. Before you write another word of copy, check whether Google can actually … Read more
Site Speed Core Web Vitals in 2026: What INP Actually Means for Your Conversion Rate By Nikol Salpisti · Founder, NS Web Studio · 9 min read In short Core Web Vitals in 2026 are still three metrics: Largest Contentful Paint (LCP, good under 2.5s), Interaction to Next Paint (INP, good under 200ms) and Cumulative … Read more