branding

Logo vs. Brand Identity: What You Actually Need

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Illustration showing a single logo mark expanding into a full brand identity system of color, type and imagery

Branding Logo vs. Brand Identity: What You Actually Need Before Launching a Website By Nikol Salpisti · Founder, NS Web Studio · 9 min read In short A logo is one asset. A brand identity is the whole system that logo belongs to — color palette, typography, imagery style and voice, documented so anything built … Read more