Case Study How a Neglected Blog Became 15,000 Quarterly Visitors: A Real Case Study Breakdown By Nikol Salpisti · Founder, NS Web Studio · 9 min read In short A psychology practice’s website went from a neglected, rarely-updated blog to 15,000 quarterly visitors. No single trick did it — a technical foundation fix, a content … Read more
Localisation Multilingual Websites: A Practical Guide to Localisation for EU and Global Markets By Nikol Salpisti · Founder, NS Web Studio · 10 min read In short 76% of online shoppers prefer buying from websites in their own language, and 60% rarely buy from English-only sites at all. Translating your homepage isn’t the same as … Read more
Branding Logo vs. Brand Identity: What You Actually Need Before Launching a Website By Nikol Salpisti · Founder, NS Web Studio · 9 min read In short A logo is one asset. A brand identity is the whole system that logo belongs to — color palette, typography, imagery style and voice, documented so anything built … Read more
Accessibility WCAG 2.2 & ADA: Does Your Small Business Website Need to Be Accessible? By Nikol Salpisti · Founder, NS Web Studio · 10 min read In short Yes — and the legal exposure isn’t limited to large companies. Federal courts have repeatedly ruled that business websites count as places of public accommodation under the … Read more